Customer Insight 2014

Building a Truly Customer-Centric Approach

This brand new, must attend conference goes beyond the question of data, showcasing the opportunities, information and strategies to inform a comprehensive customer-centric strategy for your business. Providing unrivalled knowledge and expertise from industry leaders, revealing cutting edge research analysis, this event will provide an exciting forum to debate the future of consumer identity and it’s role in shaping the future of retail. 

In a time of tumultuous change, a dwindling economy and dynamic technological advancements, retailers are continuing to face a number of significant challenges. Using customer insight to build a competitive advantage is entirely necessary, but the question remains: how do you turn data into actionable insight?


Assessing the impact of the digital environment on consumer behaviour and highlighting examples of innovative best practice on generating consumer insight into customer needs and desires.

Understand consumers’ motivation to spend and how to redefine your marketing strategy utilising behavioural data

Retailer case studies and discussion will draw on recent experience and successes in relation to leveraging customer data analysis to deliver improved customer experience

What is more important and how this decision can make a significant impact on your future strategy?

Why understanding your customer is key and knowing what needs to be in place for them

How Document Management Can Help Your Business

When it comes to your office space, there are plenty of ways to save money. One of the top trends lots of companies are trying is going paperless. This means avoiding printing at all costs and storing files electronically. Is your office ready for this type of system? If not, your company may benefit from a document management system or some sort of software that will allow you to store and organize items more efficiently and help you reduce your paper use to ultimately eliminate it all together.

The Benefits of Using a Document Management System:

  • Keep your employees happy. No one likes sorting through paper all day, trying to find an order from 2 years ago. It can be nearly impossible to find and take much longer than necessary. A document management system sorts files in a way that makes sense and allows people to search for what they need with queries. This cuts down on time and makes things easier for people retrieving the data.
  • Better collaboration. Many document management systems organize data by cross-departmentally and allow people from different departments to see the changes or status of a project. Keeping track of workflow and edits makes it easier for everyone to understand the stages of a specific project.
  • Go green. Less paper puts your business in a better light, and it could make you feel better about helping the environment! Save trees by using less paper than ever before, and take advantage of customers’ appreciation for the “going green” trend.

Overall, using these systems helps you save time, which ultimately saves you money. If you aren’t sure which system will work best for you or where to begin, choose a company that will both advise, sell, and provide support for the system. For instance, Cobb Technologies helps you find the best document management system for your business, will help you implement it, and are there for further assistance beyond the initial stages.

Entering a New Market

Have you ever considered opening your own business? Getting in the mind of the consumer is a great place to start. As a consumer of certain products- what would you change? Maybe you are tired of toothpastes’ minty taste and want to make a line of toothpaste with unique flavors. There are plenty of other factors that come into play when thinking about developing a new product.

store productsFirst of all, avoid the common mistake of starting a business that is already popular. Many people immediately decide they want to open a restaurant, clothing store, or cupcake shop. Did you know that restaurants have the highest turnover rate out of any other industry? Think about how many restaurants around you have closed in the past year. Instead, look for a niche market. For instance, Method cleaning products are high-end organic agents that use a chic packaging. These cleaners appeal to people who are willing to spend extra money for a product that appears to work more efficiently.

Next, if you happen to stay in a high competition industry, make sure that your product is unique. For instance, Seniors Helping Seniors found an original approach to senior home care. This franchise allows those in need of a little help to keep their independence by staying in their own homes. Aids drop in daily, weekly, monthly- or however often a senior would like to receive help. Furthermore, the actual care providers are other seniors. This creates friendships in the senior community and is a great way for active older folks to make some extra money.

If you want to start a business in a competitive industry, it may also be wise to consider franchising. Having the national brand name recognition, the support of corporate, and a business plan laid out for you is a great balance. Independently make decisions about local marketing, hiring talent, and more. These businesses are also easy to start quickly with predetermined operational processes.

Starting a new business is an extremely risky encounter and a huge investment. Make sure you do all of industry research, financial projections, and networking necessary to accomplish this goal.

Being Frugal Even With Home Repairs

saving money by living frugalI’m a pretty frugal guy in a lot of ways. I would much rather cook a cheap and healthy meal at home than go out and pay for service or overpriced drinks and pocket the extra cash any day of the week. In fact I have quite a few different money saving strategies I use all the time, some of which are more inconvenient than others. For instance, I ride my bike to work every day because it saves wear and tear on my car and I don’t have to use any gas to get there (not to mention I can skip the gym at the end of the day). When you are used to living like this, I don’t see how anyone could want to live any other way.

Another thing I like to do is buy thing used whenever possible, after all one man’s trash is a way for me to save a buck. So when I moved and had to buy a refrigerator a few years back of course I looked around for an extremely cheap used option. I figured as long as it kept things cold and was not moldy that was all I needed. Unfortunately, I have had more than a few different issues with this used fridge over the past few years, and similarly have had issues with my oven and washing machine. I’m pretty sure they were all name brand and purchased by sears or another big appliance store but not by me and this was probably years and years ago so there was no way they were under any type of warranty anymore.

I’ve looked into buying a different used appliance whenever one breaks, and often wondered if I would save more money in the long run if I just broke down and purchased a new one but have found Mr. Appliance of Houston an appliance repair service local to my area to be very reliable. They can almost always fix the problem the same day I make the in-home appointment because they keep almost every appliance part imaginable right in their truck. It makes me envious I can’t make the repair myself to save another buck but I can’t complain about how much they charge either.

Living the frugal live is not for everyone, many people prefer to drive their SUV’s to work, go out an enjoy the fruits of their labor by going out frequently, and buying new things whenever they have a spare buck or can get a loan. If this is how you usually are and are trying to save money I would recommend trying at least one of my money saving tips.

Advantages of a Professional Search Engine Marketing Company

online marketing word cloudManaging online advertising well for your business is one of the most important things you can do these days in a world where everybody is online. Of online marketing has the highest return on investment of any type of advertising that’s available. That’s because instead of for your advertisement in front of people who are checking their mail, trying to watch television, or listening to the radio as in the case with direct mail marketing, TV commercials, or radio advertising you are only getting a message to people actively looking for the products, services, or information that you have. This is extremely powerful, and your business cannot afford to the unseen the potential customers are looking for you.

This is why having a search engine marketing company if then is the best ways to advertise online for your business is critical. This can be the difference between breaking even and having a hugely successful year for your business. The first is step of course is to make sure her company has a web site, that having a web site is not enough. Without the right ways to promote your site it’s like a ghost town on and the Internet that nobody knows about. This is the struggle that many business owners go through and understand its way they’re not getting business through their online presence.

online advertising stept

Difference Between Search Engine and Traditional Marketing

If an online marketing company can get your website in front of the people who are looking for the exact products and services that you have to offer. They do this primarily through get to your site listed on popular web sites, directories, and search engines across the web. The two most powerful and most common types of online advertising are search engine optimization, and pay per click advertising. SEO for short, search engine optimization get your website ranked on search engines such as Google, Bing, and Yahoo or customers are actively searching millions of times every day for products and services. This is done through a process of making sure your website is seen by the search engines as highly relevant for search terms people use to look for companies like yours.

Pay Per Click or PPC advertising is similar except, you spend money with the search engines to show an ad for your website alongside the search results. While very necessary, these processes are also complicated to master. Experts in the industry are constantly adjusting their techniques, split testing, and reacting to the many changes from search engine updates. Because of this, it’s usually necessary to hire a professional online marketing service. Otherwise you will most likely never see organic and rankings for your website that meets its potential or be able to optimize a pay per click campaign so that it’s profitable.

Courteous Service And A Clean Home

Why Professional Carpet Cleaning Consumers Should Value High Quality Customer Service

carpet cleaning technician showing quality customer service skillsWell any skilled professional carpet cleaner can remove the stain from your carpets or rugs, there’s a lot more to being a true professional than simply removing stains. With many service industries forgetting about the service aspect of their job, it’s always refreshing to see a business who didn’t forget about how far a little bit of courteous goes went on the job. That’s why I wanted to share my experience with these carpet and rug cleaning professionals, A local home and carpet cleaning Business near my hometown of Chesapeake Virginia.

What sets green dog park from other carpet cleaning companies is their process and attention to detail. First of all they wear a uniform and arrive in a branded truck so you know who is pulling up to your house and knocking on your door. When they came inside they were very friendly and were very careful about moving some of my furniture out of the way so they could get to every spot that needed to be cleaned.

I noticed they went over each area multiple times with the cleaning machines that were mounted to the trucks. When I asked him about this the carpets after chemdrytechnicians let me know they were able to get a lot more cleaning power for the truck-mounted system, something many other carpet cleaning companies are not utilizing. This, and the care in which they went about their work made me feel like I was definitely getting my money’s worth from their service.

So while some people might disagree about what’s really important when having something as simple as getting your carpets cleaned, I think that friendly service and attention to detail is almost as essential as the work being performed. That said, when Chem-Dry left my home I could not find one spot that was left, and there were many when they arrived. I’m very pleased with the service I got and if there is a location in your area check them out and hopefully your local chem-dry does us high-quality work as mine.

The Struggles of Finding the Right Auto Repair Shop

Consumer Car Repair Advice

I have lived in the same city for four years now and only recently found a reliable auto repair shop, the one I trust now is called arrow transmissions & automotive repair. For some reason, companies in the car repair industry can vary a lot in price, quality, and the services they perform. I’ve had quite a few different struggles over the last few years because unfortunately my car has not been very reliable. Here are some of the problems I have had while trying to find a mechanic to work on my car.

First, some auto shops only work on certain makes and models or have a specialty and perform subpar work on other brands and makes that they are less familiar with.

Second, some of the smaller shops can be very reliable. Their hourly rates are either high, they never seem to have the right part, or the quality of work varies a lot depending on who is working on your car each time you bring it in.

mechanic working on fixing a carWorking with the dealership can be a struggle to especially if your warranty has run out and that wasn’t the store you originally bought your car from. When this is the case, service of these places can be pretty expensive and I have found they want to hold your car for days while they get around to doing the work even if it’s something relatively simple like fixing or replacing the brakes.

There are also specially shops who only do oil changes, mufflers, electrical work, or body damage repair. Sometimes these companies are not the best at describing what they do and don’t do on their websites. This can be frustrating when you try to drop your car off only to find they do not perform the work you need to be done on your vehicle.

I have also had a friend or two try their luck at fixing my car when it breaks down or need some routine maintenance. And unfortunately, things have not always turned out so great when I trust friend with my automobile. When they break something else in addition to not fixing the original problem I have nowhere to turn and can’t get mad at them because they were doing the work for free or very low-cost.

One of the biggest recommendations I can make so you don’t go through the same three-year struggle with finding a reasonable quality car repair business is to do your research before your car breaks down and you’re forced to take your car to the first shop that will take it. This is why I have been to so many different service and repair shops over the years when I could’ve been taking into one reliable place the entire time.

Budgeting for Home Repair Expenses

It’s hard to write a check for expenses like repairing water heaters, fixing sewer lines, and air conditioner fixes. These are things that we expect will continue working on a month to month basis. BudgetingIf you are organized with your finances and spending habits, you will hopefully have some wiggle room for unforeseen costs like vehicle repairs, plane tickets for family emergencies, etc. Some people live above their means, or earning power, but it will always benefit the consumer to life more humbly than just their bank account mandates. This way, you will be prepared when life likes to throw a wrench in the flow of every day life. In these instances, it is often best to call a professional plumber or contractor to get your life back to working order. However, some minor malfunctions can be fixed all on your own with a few tools and a little guided instruction. Here’s our plumbing tip of the day that you can do all on your own to save a few extra dollars.

You may have notice that your shower head has some clogged jets and some mineral buildup. This is particularly common in areas with “hard water.” There is any easy way to clean up these deposits and restore full flow to your shower. Remove the shower head using a pair of channel lock pliers. Place an old rag or some electrical tape between the locknut and the pliers to protect the shower head’s metal finish. Turn counter clockwise to loosen the head then use your hand to remove it the rest of the way. Soak the shower head overnight in a bowl of vinegar, then brush away any residual minerals with an old tooth brush. If the shower head is stuck, or you just don’t want to remove it, you can fill a plastic bag with the vinegar and secure it around the shower head with a twist tie, zip tie, or rubber band. The lime and minerals will dissolve overnight.