Customer Insight 2014

Building a Truly Customer-Centric Approach

This brand new, must attend conference goes beyond the question of data, showcasing the opportunities, information and strategies to inform a comprehensive customer-centric strategy for your business. Providing unrivalled knowledge and expertise from industry leaders, revealing cutting edge research analysis, this event will provide an exciting forum to debate the future of consumer identity and it’s role in shaping the future of retail. 

In a time of tumultuous change, a dwindling economy and dynamic technological advancements, retailers are continuing to face a number of significant challenges. Using customer insight to build a competitive advantage is entirely necessary, but the question remains: how do you turn data into actionable insight?


Assessing the impact of the digital environment on consumer behaviour and highlighting examples of innovative best practice on generating consumer insight into customer needs and desires.

Understand consumers’ motivation to spend and how to redefine your marketing strategy utilising behavioural data

Retailer case studies and discussion will draw on recent experience and successes in relation to leveraging customer data analysis to deliver improved customer experience

What is more important and how this decision can make a significant impact on your future strategy?

Why understanding your customer is key and knowing what needs to be in place for them

Budgeting for Home Repair Expenses

It’s hard to write a check for expenses like repairing water heaters, fixing sewer lines, and air conditioner fixes. These are things that we expect will continue working on a month to month basis. BudgetingIf you are organized with your finances and spending habits, you will hopefully have some wiggle room for unforeseen costs like vehicle repairs, plane tickets for family emergencies, etc. Some people live above their means, or earning power, but it will always benefit the consumer to life more humbly than just their bank account mandates. This way, you will be prepared when life likes to throw a wrench in the flow of every day life. In these instances, it is often best to call a professional plumber or contractor to get your life back to working order. However, some minor malfunctions can be fixed all on your own with a few tools and a little guided instruction. Here’s our plumbing tip of the day that you can do all on your own to save a few extra dollars.

You may have notice that your shower head has some clogged jets and some mineral buildup. This is particularly common in areas with “hard water.” There is any easy way to clean up these deposits and restore full flow to your shower. Remove the shower head using a pair of channel lock pliers. Place an old rag or some electrical tape between the locknut and the pliers to protect the shower head’s metal finish. Turn counter clockwise to loosen the head then use your hand to remove it the rest of the way. Soak the shower head overnight in a bowl of vinegar, then brush away any residual minerals with an old tooth brush. If the shower head is stuck, or you just don’t want to remove it, you can fill a plastic bag with the vinegar and secure it around the shower head with a twist tie, zip tie, or rubber band. The lime and minerals will dissolve overnight.