Building a Truly Customer-Centric Approach
This brand new, must attend conference goes beyond the question of data, showcasing the opportunities, information and strategies to inform a comprehensive customer-centric strategy for your business. Providing unrivalled knowledge and expertise from industry leaders, revealing cutting edge research analysis, this event will provide an exciting forum to debate the future of consumer identity and it’s role in shaping the future of retail.
In a time of tumultuous change, a dwindling economy and dynamic technological advancements, retailers are continuing to face a number of significant challenges. Using customer insight to build a competitive advantage is entirely necessary, but the question remains: how do you turn data into actionable insight?
KEY THEMES FOR 2014:
THE FUTURE OF DIGITAL COMMERCE
Assessing the impact of the digital environment on consumer behaviour and highlighting examples of innovative best practice on generating consumer insight into customer needs and desires.
Understand consumers’ motivation to spend and how to redefine your marketing strategy utilising behavioural data
TAKING INSIGHT BEYOND DATA ANALYSIS
Retailer case studies and discussion will draw on recent experience and successes in relation to leveraging customer data analysis to deliver improved customer experience
LOYALTY VS SALES
What is more important and how this decision can make a significant impact on your future strategy?
DRIVING CUSTOMER EXPERIENCE
Why understanding your customer is key and knowing what needs to be in place for them